DingDing Chung

About

I'm a story person. Drawn to worlds, to characters, to what they were doing before page one. Nearly two decades in, I've worked across games, AR effects, avatars, and brand systems. Different rooms, different tools, different teams. But the work is always the same underneath: figure out what something wants to say, and help it say it well. Sometimes that story is mine. More often it belongs to someone else, and I like that part just as much.

The way I've come to see it, design is a kind of meaningful connection. A bridge between what a story wants to say and the person trying to hear it. Game worlds invite you in to feel something. AR effects, avatars, and creator tools help you send what you're feeling back out. Different directions, same care: making sure a story actually reaches someone, intact.

Off the clock, I make things with my daughter. Small worlds, characters we invented, nothing that needs to ship. It keeps the work honest.

Based in Los Angeles. SCAD MFA. If you're working on AI, AR, avatars, brand systems, or anything that gives people more to tell stories with, find me below.